introducing
10 Secrets to Thriving in the Cart Business
Wednesday, March 12th at 4:30 PM PST
Starting a cart business is exciting, but it also comes with unexpected challenges—many of which we learned the hard way. From equipment failures to miscommunications with clients, we’ve made plenty of mistakes over the years. Now, we’re sharing them with you so you can avoid the setbacks, save money, and grow your business with confidence!
Chris and I, along with Paty from Froece, have a combined 25+ years of experience in cart catering. We’ve been through it all—broken equipment, permit confusion, even melted ice cream at events! This workshop will help you skip the headaches and learn what NOT to do so you can set your business up for success.
Here’s what we’ll cover:
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The 10 biggest mistakes we made and how to avoid them
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Why buying cheap equipment can cost you more in the long run
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How to prevent client miscommunication and avoid event-day disasters
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The one mistake that ruined our first branded product launch—and how we fixed it
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How to set boundaries for influencer & free events so they actually benefit your business.
When you register, you’ll receive our exclusive 10 Costly Mistakes Workbook, packed with real-life lessons and solutions to help you run a smoother, more profitable cart business.
Don’t miss this opportunity to learn from years of experience and start booking!
Here is what you will learn
Presented by
Chris & Jesenia Pena,
Founders of The Cart Collective
Hi, we’re Jesenia and Chris Pena, founders of The Cart Collective, a business that specializes in providing high-quality, customizable cart experiences for corporate clients, agencies, and influencers. With over 10 years of experience in the events industry, we’ve worked with brands like Amazon, Nike, and Lululemon, helping them elevate their events with unique treat carts. Through our journey, we’ve learned the importance of building a professional brand, reaching out to clients effectively, and creating lasting relationships that drive business growth.
Paty Hernandez
Founder of Froece
With 15 years of experience in manufacturing, imports, and the ice cream catering industry, Paty founded Froece to help others start and grow their businesses. Inspired by her journey as a mom balancing family and income, she now provides high-quality carts and resources to empower aspiring entrepreneurs, especially mothers, to succeed without overspending.
F.A.Q
1. Who is this workshop for?
This workshop is perfect for cart business owners at any stage—whether you’re just starting or have been running your business for a while. If you want to avoid costly mistakes, streamline your operations, and learn from real-life experiences, this is for you!
2. Do I need to have a cart business already?
Nope! Whether you’re just getting started or looking to improve your business, this workshop will help you avoid mistakes and make smarter decisions.
3. How long is the workshop?
The workshop will run for one hour, packed with actionable tips and strategies.
4. Will there be a recording?
Yes! If you can't make it live, a replay will be available for a limited time for registered attendees.
5. Can I ask questions during the workshop?
Yes! We’ll have a live Q&A session at the end to address your specific questions.
6. Can I invite someone else to join?
Of course! Feel free to share the link with any fellow cart owners who might benefit.