Spotify Wrapped 2024
The Objective:
To serve aqua fresca and fruit cups at Spotify's 2024 event for the annual wrapped music marketing they provide for everyone on the app.
Event Overview:
We recently partnered with Spotify to celebrate their iconic Wrapped 2024 event in Hollywood. This unforgettable experience included performances by artists like Kesha, customizable hoodie stations, charm bracelet-making, a taco truck, a basketball shooting game, a Ferris wheel, cotton candy, a martini bar, and more. The event was divided into color-themed sections – pink, blue, yellow, and beyond – with our cart located in the vibrant yellow section. This area celebrated Hispanic culture and featured Latin artists.
Treats Served: Our newly unveiled fruit cart was a hit, serving freshly cut fruit paired with chamoy and Tajín. Guests also enjoyed our signature agua fresca, freshly made on-site, with an optional tequila shot to enhance the experience. These refreshing and unique treats added a flavorful touch to the culturally themed section of the event.
Custom Details: For Spotify, we matched our setup to the yellow-themed section, ensuring seamless integration into the event’s aesthetic. Every aspect of our cart—from branding to menu offerings—was customized to align with Spotify’s vision for the Wrapped 2024 celebration.
Agency Collaboration: This event was produced in collaboration with a leading experiential marketing agency, which brought Spotify’s creative vision to life. Their meticulous planning ensured every element of the event, including our dessert cart, delighted attendees.
At The Cart Collective, we handle everything in-house, from design to execution, ensuring a seamless and stress-free experience for our clients. Simply send us your design, and we’ll take care of the rest, providing you with proofs and delivering a fully customized cart ready to impress your guests.
Ready to elevate your next event? Contact us today to discuss how The Cart Collective, in collaboration with agencies like Rock + Paper, can create a unique and unforgettable experience tailored to your needs.